Axe Commercial

My friend knew that I was in an advertising class so showed me this commercial because she thought that it was very funny. I agree with her and think that it is a very funny and clever commercial. I think that Axe did a nice job because they are very aware of who their audience is and who they want to market to. They create commercials with humor because they people buying their product are teenagers to middle aged men. I think that it was very clever, especially because they created more than one commercial. They created a theme of "premature perspiration" and created multiple commercials along that line. It became well known that when people will joke about premature perspiration, many will know that they are talking about the Axe commercials. Overall, I think that it was a very well done.

Don't Jiggle It

While I was home for Fall Break, I saw this commercial on TV almost every time I sat down to watch a show. When I first saw it, I laughed and thought that it was very creative but simple at the same time. I was not really sure what I thought about it. When the commercial came on when my mom was in the room, she told me that she thought it was an awful commercial and unnecessary. I would not go to the extreme to say that I dislike the commercial but it definitely left me thinking about it, which isn't that the whole point of an advertisement or commercial?..to leave you thinking? The more I thought about the commercial, the more I found myself liking it because of the catchy song and silly dance moves. I don't think that these advertisers main goal was to necessarily deliver a commercial that everyone would like, they wanted to create a commercial where people do have strong opinions about because in the end, they're still talking about the advertisements and asking their friends what they thought.

Prius Family

I think that this Prius commercial for Toyota was very engaging. When the commercial began, I had no idea what kind of commercial it was or what they were trying to sell. I think that this is a smart move for a brand, company, or object when creating a commercial because if you do something original, the viewers are more likely to watch the whole commercial-beginning to end. At the end of the commercial, I found myself interested in the behind the scenes of the production. I researched it and found it interesting how everyone was involved in the creation of the person in the commercial. I thought that it was very well done and creative.

Kardashian Kollection

As I was watching Keeping Up With The Kardashians with my mom and my sister tonight, this commercial came on. After the commercial, we all looked at each other and rolled our eyes. I will admit that the reality TV show is my guilty pleasure and I do enjoy watching it. Although I enjoy the reality TV show, I thought that this commercial was very poorly done. I do not think that it encourages anyone to buy their brand because it does not tell us what they offer. They are instead making fun of themselves which I thought was a risky path to choose and in my opinion, I do not think that it worked out in their favor at all.