Axe Commercial

My friend knew that I was in an advertising class so showed me this commercial because she thought that it was very funny. I agree with her and think that it is a very funny and clever commercial. I think that Axe did a nice job because they are very aware of who their audience is and who they want to market to. They create commercials with humor because they people buying their product are teenagers to middle aged men. I think that it was very clever, especially because they created more than one commercial. They created a theme of "premature perspiration" and created multiple commercials along that line. It became well known that when people will joke about premature perspiration, many will know that they are talking about the Axe commercials. Overall, I think that it was a very well done.

Don't Jiggle It

While I was home for Fall Break, I saw this commercial on TV almost every time I sat down to watch a show. When I first saw it, I laughed and thought that it was very creative but simple at the same time. I was not really sure what I thought about it. When the commercial came on when my mom was in the room, she told me that she thought it was an awful commercial and unnecessary. I would not go to the extreme to say that I dislike the commercial but it definitely left me thinking about it, which isn't that the whole point of an advertisement or commercial?..to leave you thinking? The more I thought about the commercial, the more I found myself liking it because of the catchy song and silly dance moves. I don't think that these advertisers main goal was to necessarily deliver a commercial that everyone would like, they wanted to create a commercial where people do have strong opinions about because in the end, they're still talking about the advertisements and asking their friends what they thought.

Prius Family

I think that this Prius commercial for Toyota was very engaging. When the commercial began, I had no idea what kind of commercial it was or what they were trying to sell. I think that this is a smart move for a brand, company, or object when creating a commercial because if you do something original, the viewers are more likely to watch the whole commercial-beginning to end. At the end of the commercial, I found myself interested in the behind the scenes of the production. I researched it and found it interesting how everyone was involved in the creation of the person in the commercial. I thought that it was very well done and creative.

Kardashian Kollection

As I was watching Keeping Up With The Kardashians with my mom and my sister tonight, this commercial came on. After the commercial, we all looked at each other and rolled our eyes. I will admit that the reality TV show is my guilty pleasure and I do enjoy watching it. Although I enjoy the reality TV show, I thought that this commercial was very poorly done. I do not think that it encourages anyone to buy their brand because it does not tell us what they offer. They are instead making fun of themselves which I thought was a risky path to choose and in my opinion, I do not think that it worked out in their favor at all.

E*TRADE Baby Commercial

I have seen multiple E*TRADE commercials on TV and have found them to be very funny. When I first saw a similar commercial I was left wondering what this company was all about, which I think was their intention. I was left wondering and like many other people who have felt similar after watching the commercial, I went to research what E*TRADE was exactly. Although the website did not really interest me because it was not something that I needed to be aware of at my age, I still made an effort research what it was about.

I think that this commercial is very clever because it engages the audience and leaves us laughing and smiling, wanting to see something similar. Whether people choose to research more commercials on YouTube or search E*TRADE on Google, the message of the advertisement is clearly shown through these actions. They all wanted more.

Feeding the Hungry--One Easy Step

This campaign was intended to inform people about the lack of employment and supply of food in South Africa. I think that if I were to go to the grocery store and my cart had a picture of a homeless child begging for food, I would feel a bit of guilt. I would feel guilty and realize how easy it is to feed that child by buying canned food for them or donating to the campaign. I think that their intention was to make people feel that guilt and remorse as they saw that poor child. It would be hard to shop for an hour at the grocery store with that shopping cart and have that picture not influence your decision to donate. Furthermore, the grocery store agreed to leave carts at the exits to place canned food in before they left the store. I think that this was an excellent advertisement because it made people stop and think before they placed food into the shopping cart. I do think that this advertisement was extreme and could make people feel upset but I think that that is the whole point of the campaign. They wanted to really influence people and not have it be a campaign that makes you just think, but to actually take that step to make a difference in the word.

What Brand Am I?

I strive to be like Whole Foods. I love Whole Foods and what they stand for. Whole Foods is a grocery store that prides themselves on their mission: selling the highest quality, natural and organic products. They are a fresh and fairly new company that strives for only the best foods. Additionally, they are involved in various foundations that help people around the world receive the right amount of nutrition and they also have a passion in controlling poverty and starvation.

I think that I am most like Whole Foods because they are passionate. I am a very passionate person with just about anything that I put my mind to. My parents have raised me to have strong values. Whole Foods has strong values and represents them in various ways such as satisfying customers, caring about the community and environment, and supporting each other. I am a very active,  “get up and go” kind of girl that always has a fresh new outlook on my day and Whole Foods represents an active and healthy lifestyle. On the Whole Foods website, they discuss changes someone can make for a healthier lifestyle and they strive to influence peoples decisions for this healthy lifestyle. I have also been very interested in the various organizations and foundations that help people throughout the world live a better life. I love being able to make a difference in someone’s life and to give him or her a happier and healthier one. Whole Foods has foundations such as the Whole Planet and Whole Kids foundations, which strive to alleviate the poverty problem in the world and support schools to inspire families to live healthier lives.

Whole Foods is different from other grocery stores and competitors because it is so much more than your ordinary grocery store. They care about community and improving people’s lifestyles. They strive to sell the highest quality foods and support locally grown food from farmers in the community. The give back, not only food, but also support and fresh ideas to people who need the encouragement in their lives. People describe me as an energetic, passionate, and vibrant person. I think that Whole Foods resembles all three of these personality traits. 

They follow their mission statement and core values in everything that they accomplish and it is represented through the incredible work that they have started and completed throughout the world.