McDonald's Commercial

I went to McDonald's with my friends this past weekend and as we went through the drive through, my friend was telling me about this commercial that she recently saw on TV about a dad going through a McDonald's drive through, not stopping because his baby was sleeping in the backseat and didn't want to wake her up. So, I went to YouTube to search the commercial. I watched it a few times because I absolutely agreed with my friend and thought that it was a very clever commercial and unlike the various other McDonald's commercials that I have seen. I made another friend watch the commercial with me and asked what they thought about it and what they thought that the message was that McDonald's was trying to share with their customers. He responded with exactly what my other friend and I discussed, to show how important customer service is to them as well as catering to their customers wants and needs. I think that it was definitely a smart move for them to present an emotional advertisement like this because it showed their customers more about McDonald's as a whole and their beliefs and values, instead of just presenting them with the kind of food that they have. It was definitely a creative and successful approach to reach their customers.

Pabst Blue Ribbon Beer

Lately, I have seen a lot of the Milwaukee Public Buses with artwork on them for Pabst Blue Ribbon. I may have been a lot more aware of the artwork after seeing the Pabst presentation last Monday but I think that it is a very interesting campaign. The point of the campaign is for community members or regular drinkers of Pabst to design and submit their own artwork of the beer and then it could be shown throughout the city. The artwork is everywhere--on buses, walls, billboards, etc. The artwork is all super interesting too and I find myself looking at it for a while because it is very creative. I think that this campaign was very smart for the beer company because it shows people the kind of values that Pabst Blue Ribbon beer has and how there mission is to give the people what they want. Before this campaign and the presentation in class, I was not as aware of Pabst Blue Ribbon, their mission, and their values. After doing some research, listening to the presentation, and seeing the artwork around the city, I am now a lot more interested in the beer company. They are very different then big name beers such as Miller and Busch and they strive to be creative and unique.