E*TRADE Baby Commercial

I have seen multiple E*TRADE commercials on TV and have found them to be very funny. When I first saw a similar commercial I was left wondering what this company was all about, which I think was their intention. I was left wondering and like many other people who have felt similar after watching the commercial, I went to research what E*TRADE was exactly. Although the website did not really interest me because it was not something that I needed to be aware of at my age, I still made an effort research what it was about.

I think that this commercial is very clever because it engages the audience and leaves us laughing and smiling, wanting to see something similar. Whether people choose to research more commercials on YouTube or search E*TRADE on Google, the message of the advertisement is clearly shown through these actions. They all wanted more.

Feeding the Hungry--One Easy Step

This campaign was intended to inform people about the lack of employment and supply of food in South Africa. I think that if I were to go to the grocery store and my cart had a picture of a homeless child begging for food, I would feel a bit of guilt. I would feel guilty and realize how easy it is to feed that child by buying canned food for them or donating to the campaign. I think that their intention was to make people feel that guilt and remorse as they saw that poor child. It would be hard to shop for an hour at the grocery store with that shopping cart and have that picture not influence your decision to donate. Furthermore, the grocery store agreed to leave carts at the exits to place canned food in before they left the store. I think that this was an excellent advertisement because it made people stop and think before they placed food into the shopping cart. I do think that this advertisement was extreme and could make people feel upset but I think that that is the whole point of the campaign. They wanted to really influence people and not have it be a campaign that makes you just think, but to actually take that step to make a difference in the word.

What Brand Am I?

I strive to be like Whole Foods. I love Whole Foods and what they stand for. Whole Foods is a grocery store that prides themselves on their mission: selling the highest quality, natural and organic products. They are a fresh and fairly new company that strives for only the best foods. Additionally, they are involved in various foundations that help people around the world receive the right amount of nutrition and they also have a passion in controlling poverty and starvation.

I think that I am most like Whole Foods because they are passionate. I am a very passionate person with just about anything that I put my mind to. My parents have raised me to have strong values. Whole Foods has strong values and represents them in various ways such as satisfying customers, caring about the community and environment, and supporting each other. I am a very active,  “get up and go” kind of girl that always has a fresh new outlook on my day and Whole Foods represents an active and healthy lifestyle. On the Whole Foods website, they discuss changes someone can make for a healthier lifestyle and they strive to influence peoples decisions for this healthy lifestyle. I have also been very interested in the various organizations and foundations that help people throughout the world live a better life. I love being able to make a difference in someone’s life and to give him or her a happier and healthier one. Whole Foods has foundations such as the Whole Planet and Whole Kids foundations, which strive to alleviate the poverty problem in the world and support schools to inspire families to live healthier lives.

Whole Foods is different from other grocery stores and competitors because it is so much more than your ordinary grocery store. They care about community and improving people’s lifestyles. They strive to sell the highest quality foods and support locally grown food from farmers in the community. The give back, not only food, but also support and fresh ideas to people who need the encouragement in their lives. People describe me as an energetic, passionate, and vibrant person. I think that Whole Foods resembles all three of these personality traits. 

They follow their mission statement and core values in everything that they accomplish and it is represented through the incredible work that they have started and completed throughout the world. 

Strong Babies Conquer Milwaukee!

As I walk down Wisconsin Avenue to class, I cannot help but stare at the buses that drive by. I stare at the baby doing a one-handed push-up on the side of the bus and as the bus speeds by I do not catch what the writing underneath the picture says so I continue my walk. I stare again as another bus drives by with a baby flexing and his bicep ripping the sleeve because he is so strong. This time, the bus stops at a light and I have time to read what is written beneath the picture, "a breast fed baby is a stronger baby". This campaign continues for weeks as the City of Milwaukee Health Department tries to inform community members of the healthcare that is offered throughout the city of Milwaukee. The ads are there to encourage families to do certain things that are of big significance to a young child. I think that these ads are very effective because they represent stronger babies and healthier babies--what every parent would want for their own children. It encourages parents that good healthcare is available and is very important in order to have a health and happy baby. The bus drives by and leaves you thinking about the information that was written underneath the picture. Now walking along Wisconsin Avenue, I am more aware of the ads on the buses and find it interesting to take a minute to read and interpret these various advertisements because you may learn something new and valuable for the future. 

IKEA commercial

As I was home for the weekend with my family, my mom and I had to run an errand to the grocery store. We were throwing a party for my older sister and needed groceries. As we collected the usual party supplies, we headed over to the cash register to check out and carry on with our day. My mom paid the woman at the cash register and walked away. As we got into the parking lot, my mom pulled out the receipt and was dismayed by the amount of "awesome" deals that she had received. Without informing me of her discovery, she simply looked at me and began shouting, "start the carrrr! woooo!". I then began to laugh and understood my moms nonsense. The bill must have been cheaper then what was expected because my mom always seems to quote the IKEA commercial when she discovers a deal. For those who have not seen the IKEA commercial, here it is: 

My family and I love this commercial because many of us, no matter what age, have experienced a similar situation. Alright, maybe not quite to the extent of the woman's disbelief in this commercial, but still a compatible scenario. I think that this commercial was very effective for IKEA because when I explain this commercial to people, many know what I am talking about almost immediately. When I looked the video up on YouTube, I realized that this commercial was created 5 years ago in 2006. I was 14 when this commercial aired on television and I still remember it like it was yesterday I watched it. The point of an advertisement is to connect with the audience and I definitely think that was exactly IKEA's approach when creating this commercial.