Sunday, November 20, 2011

Liberty Mutual


This commercial came on while I was watching TV with my friends on Saturday and we all had the same reaction after watching it, "aw. that was so cute!" and I think that because of this particular reaction, it has become an excellent commercial. It was definitely an emotional commercial and was intended to leave an impression on the audience. Additionally, it left the audience wondering who or what the commercial was for or about because it was never explicitly stated until the end. Because it just mentions the company, Liberty Mutual, once, it created a more compelling advertisement. Overall, I think that this was an excellent commercials and fulfilled the intentions that were present within the production of it.

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